TechCrunch, a popular online publication for tech industry news, is part of the Yahoo family of brands, which includes other sites and apps owned and operated by the company, including Yahoo and AOL, and their digital advertising service, Yahoo Advertising. The article informs readers about the company’s usage and purpose of Cookies on its sites and apps.
- All sites and apps under the Yahoo family of brands utilize Cookies and similar technologies such as web storage, which allow the operators to store and read data from user devices.
- They are essential for the operation of these sites and apps as they provide, authenticate users, apply security measures, prevent spam and abuse, and measure user’s usage of the sites and apps.
- Apart from these necessary functions, users are given an option to accept or reject the additional usage of Cookies and their personal data such as IP address, precise location, and browsing and search data. The extra usage includes displaying personalised ads and content, measuring the effectiveness of these ads and content, and developing and improving their products and services.
- Users can customise their choices about privacy settings or change them anytime by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on their sites and apps.
TechCrunch and the Yahoo family of brands maintain transparency regarding their cookie and privacy policy, providing users with detailed information on how their data and cookies are used and allowing them to control their settings effectively. They stress the significance of cookies for the proper operation of their platforms while acknowledging user preferences for additional purposes.
