Key Points:
- TechCrunch is part of the Yahoo family of brands, which includes sites and apps like Yahoo, AOL, and Yahoo Advertising.
- When using these platforms, cookies are utilized to provide the service, authenticate users, apply security measures, prevent spam and abuse, and measure usage.
- This cookie use can extend to displaying personalized ads and content based on interest profiles, measuring the effectiveness of these personalized ads, and developing and improving products and services.
- You have the option to accept all, reject all cookie usage or to manage your privacy settings regarding cookie usage.
- You can change your decisions about cookie and personal data usage at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links within sites or apps.
TechCrunch, along with sites and apps like Yahoo, AOL, and the digital advertising service Yahoo Advertising, make up the Yahoo family of brands. For any person using these platforms, it is critical to understand how cookies, or web storage technologies, are employed. These essential tools allow the operators of websites and apps to both store and read information from your device.
Cookies are used firstly to provide the website or app to you, facilitate user authentication, implement security measures, and to prevent spam and abuse. Additionally, they also enable the operators to analyze how you engage with their platforms.
If you choose to accept all cookies, TechCrunch, along with their partners, will extend the use of cookies and your personal data, such as your IP address, precise location, and browse and search data. This extended usage of cookies could involve displaying personalized ads and content that aligns with your interests and measuring the effectiveness of these personalized elements. Importantly, this data also contributes to developing and improving the site or app you are using.
However, your privacy is crucial. If you do not wish for cookies and personal data to be used for these additional purposes, you have the option to reject all. For more specific preferences, you can manage your privacy settings. Moreover, you can change your preferences regarding cookie and personal data usage at any moment. This can be done by simply clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links found within these platforms. For more in-depth information, refer to the privacy policy and cookie policy of the specific platform.
