TechCrunch has announced that they have joined the Yahoo family of brands, which also includes AOL and Yahoo Advertising. In addition, TechCrunch mentioned the inclusion of cookies within their sites and apps, highlighting the usage of these tools. The key components of the article include:
- Usage of cookies: TechCrunch implements cookies within their sites and applications which helps authenticate users, apply security measures, prevent spam, abuse, and measure the use of their sites and apps.
- User Consent: Before accessing the sites, users have to consent to the use of their personal data, such as IP address, location, browsing and search data. The acceptance allows the brand to put forth personalised ads and measure their effectiveness. Users who do not consent will not have their cookies and personal data used for these purposes.
- Customisation and Control: If users wish to customize their choices or update their consent, they are free to do so at any time by navigating to the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the sites and apps. This further provides users with full control and flexibility with their privacy settings.
TechCrunch’s inclusion into the Yahoo family of brands seems to explore an integrated application of cookies and other similar tracking technologies to ensure user-friendly experiences while mandating user consent. The comprehensive transparency in their ‘Privacy Policy’ and ‘Cookie Policy’, paired with tools for user control and customisation of privacy settings, underlines the brand’s commitment to user privacy and data protection.
