TLDR:
– TechCrunch is part of the Yahoo family of brands.
– When using their sites and apps, they use cookies to provide services, authenticate users, and measure usage.
– By accepting all cookies, they and their partners will use personal data to display personalized ads, measure effectiveness, and improve products and services.
– Users can reject all cookies or customize their privacy settings.
TechCrunch, a member of the Yahoo family of brands, uses cookies on their websites and apps to provide various services and enhance user experience. These cookies, including similar technologies like web storage, allow the operators to store and retrieve information from user devices. The primary purposes of these cookies are to authenticate users, apply security measures, prevent spam and abuse, and measure how users utilize their sites and apps.
By clicking ‘Accept all’ on the cookie consent pop-up, TechCrunch and their partners, including 244 who are part of the IAB Transparency & Consent Framework, have permission to use cookies and personal data for additional purposes. These purposes include displaying personalized ads and content based on interest profiles, measuring the effectiveness of personalized ads and content, as well as developing and improving their products and services. The personal data that may be used for these purposes includes IP address, precise location, browsing history, and search data.
However, users have the option to reject all cookies and prevent their personal data from being used for these additional purposes. By clicking ‘Reject all,’ users can ensure that their data is not used for personalized ads or content, and for the improvement of products and services. Furthermore, users can also customize their privacy settings by clicking ‘Manage privacy settings.’ This allows them to have control over which cookies are accepted and how their personal data is used.
It is important to note that users can always change their cookie preferences by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on TechCrunch’s sites and apps. For a more comprehensive understanding of how personal data is utilized, users are encouraged to review TechCrunch’s privacy policy and cookie policy.
In summary, TechCrunch utilizes cookies to provide services, enhance security, and measure usage. By accepting all cookies, users grant permission for personalized ads, effectiveness measurement, and product improvement. However, users have the option to reject all cookies or customize their privacy settings to maintain control over their personal data.
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