TLDR:
- ADP Ventures has made a strategic investment in Nayya, a provider of personalized digital benefits guidance.
- Nayya’s product suite will now be offered to over 400,000 employees across ADP TotalSource.
In a recent announcement, ADP Ventures has revealed its investment in Nayya, a company specializing in personalized digital benefits guidance. This strategic partnership aims to enhance benefits management for employees using ADP’s platforms. Nayya’s products, fueled by AI technology, offer employees the ability to make informed decisions about their benefits, manage claims, and plan for retirement in a data-driven and holistic manner.
With over $105 million in disclosed funding, Nayya has been a trusted partner of ADP since 2022, serving over 600,000 employees on ADP Workforce Now. Through this expanded relationship, Nayya’s offerings will now extend to ADP TotalSource, catering to a larger employee base and introducing personalized benefits guidance to millions of users.
ADP Ventures sees this collaboration as an opportunity to raise industry standards in benefits management and enhance the overall employee experience. By leveraging Nayya’s technology, ADP aims to empower employees and employers to make informed decisions about their benefits and align with their health and wealth-related goals.
Usman “Oz” Khan, Senior Vice President of ADP Ventures, expressed excitement about deepening the partnership with Nayya and setting a new benchmark for benefits guidance. George Michaels, ADP Senior Vice President of Health & Wealth, highlighted the potential of extending personalized guidance to a larger client base, emphasizing the importance of supporting employees in meeting their unique needs and goals.
This investment showcases ADP’s commitment to enhancing benefits management and providing innovative solutions in the HR and payroll industry through strategic partnerships and cutting-edge technology.
