TLDR:
- TechCrunch is a part of the Yahoo family of brands, including Yahoo and AOL, and their digital advertising service, Yahoo Advertising.
- When using their sites and apps, cookies are used to provide services, authenticate users, apply security measures, prevent spam and abuse, and measure user activity.
- By accepting cookies, personalized ads and content based on interest profiles can be displayed, and the effectiveness of these personalized ads can be measured, helping to improve products and services.
- If users do not want cookies and personal data to be used for these purposes, they can reject all or customize their privacy settings.
TechCrunch, as part of the Yahoo family of brands, is upfront about their use of cookies and the data they collect when users visit their sites and apps. By using cookies and similar technologies, they are able to provide their services, such as authenticating users, applying security measures, and preventing spam and abuse. Additionally, these cookies allow TechCrunch to measure user activity on their platforms.
However, the use of cookies goes beyond providing basic functionalities. By accepting cookies and giving consent, TechCrunch and its partners can also use the collected personal data, including IP address, precise location, and browsing and search data, to display personalized ads and content based on interest profiles. This allows for a more tailored user experience and helps TechCrunch measure the effectiveness of their personalized advertising and content.
TechCrunch is committed to constantly improving their products and services. By utilizing cookies and personal data, they can develop and enhance their offerings based on user preferences and behaviors. This data-driven approach enables them to fine-tune their platforms to better serve their audience.
However, TechCrunch respects individual privacy preferences. Users have the option to reject the use of cookies and personal data for these additional purposes. They can either reject all or manage their privacy settings to customize their preferences. TechCrunch provides the necessary tools and links on their sites and apps to make it easy for users to change their choices.
In conclusion, TechCrunch, as part of the Yahoo family of brands, uses cookies to provide essential services and measure user activity on their sites and apps. By accepting cookies, users also allow for personalized ads and content based on their interests, helping to improve the effectiveness of these personalized offerings. However, TechCrunch respects users’ privacy preferences and provides options to reject or customize the use of cookies and personal data for these additional purposes.
Please note that this summary is based on the information provided in the article and should not be considered as legal or professional advice. It is always recommended to review the original article and consult the official privacy policies and terms of use of the respective websites and apps for a complete understanding of their practices.
