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Today: May 13, 2024
January 18, 2024
1 min read

Driving Diversity: $34M Boost as Elysian Park & PGA Champion Equality

TLDR:

  • Black-owned lifestyle golf brand, Eastside Golf, has raised $3.4 million in a seed round led by EP Golf Ventures, a joint venture between PGA of America and Elysian Park Ventures.
  • The investment will be used to accelerate the brand’s growth and expand its wholesale strategy and presence in the fashion scene.

Eastside Golf, a black-owned lifestyle golf brand, has secured $3.4 million in a seed round led by EP Golf Ventures, a joint venture between PGA of America and Elysian Park Ventures (EPV). This marks the first fashion and retail investment for EP Golf Ventures since its launch in 2022. The funding will be used to accelerate Eastside Golf’s growth, particularly in the wholesale market and the fashion industry. The brand aims to bring culture to the sport of golf and seeks to leverage the connections and expertise of its new strategic partners. The investment will also enable the company to strengthen its organizational structure, hire new leadership, and invest in design teams and studios.

Founded in 2019, Eastside Golf has emerged as a notable brand dedicated to promoting diversity within the sport of golf. The company has secured licensing deals and collaborations with major brands like Nike (Jordan Brand) and Mercedes Benz. The investment from EP Golf Ventures aligns Eastside Golf with PGA of America and its network of over 27,000 members. The brand plans to unveil its ‘Spring Forward’ collection at the PGA Show in Orlando and will receive support from PGA of America in various community initiatives.

Looking ahead, Eastside Golf aims to expand its reach internationally and establish brick-and-mortar locations. The company will focus on launching new products and pop-up shops in major U.S. markets with the support of its investors. EP Golf Ventures has previously invested in companies in the climate tech, motion analysis, and golf simulator industries.

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