TLDR:
- Zepic, a SaaS startup based in Chennai, has secured $2.1 million in pre-seed funding.
- The funding comes from Neon Fund and angel investors with expertise from major tech companies.
SaaS startup Zepic, operating primarily in Chennai, has raised $2.1 million in a pre-seed funding round. The investment was led by venture capital firm Neon Fund and backed by angel investors who are top executives at companies like Apple, Microsoft, Zoho, Freshworks, and Chargebee. Zepic, headquartered in the US, focuses on personalized customer engagement and marketing automation. Co-founder Sreelesh Pillai emphasized the unique value proposition of their product despite the competitive landscape in customer experience. The company’s unified platform aims to combine customer data for better engagements and insights. Zepic aims to fill a gap in the market by integrating marketing automation and customer data platforms, offering real-time omni-channel solutions. The platform claims it can ingest and model any business data alongside customer data, providing a comprehensive view of the customer for personalized marketing efforts.
Zepic’s recent funding round signifies a growing interest in marketing automation solutions and the potential for personalized customer engagement. With backing from established venture capital firms and industry experts, Zepic is well-positioned to expand its offerings and strengthen its market presence in the customer experience landscape.
