TLDR:
- VCs prefer warm intros, but they may not always be the best way to connect with potential investors.
- Double qualified warm intros are more likely to lead to successful meetings and investments.
In the article, Jason Lemkin questions the effectiveness of warm intros in the VC world, stating that 90% of warm intros are a waste of time unless they are “double qualified”. He emphasizes that warm intros often come from sources like founders, VCs, and industry people who may not always have a good understanding of what makes a solid venture investment. Lemkin suggests that a higher level of qualification is necessary to ensure that the introductions are truly valuable.
According to Lemkin, the key to success with cold emails is to make a compelling case for both the company and the match with the investor. He also points out that while warm intros are easier to come by, many successful VCs, including Aileen Lee and Keith Rabois, are open to receiving cold emails if they are well-crafted.
In conclusion, the article highlights the importance of quality over quantity in making connections with VCs, emphasizing the need for thoughtful and strategic introductions to increase the chances of successful investments.
