TLDR:
- Gartner has identified the top trends that will impact technology providers in 2024.
- Key trends include the dominance of Generative AI (GenAI), the need for efficient growth strategies, the rise of personalized digital marketplaces, and the adoption of industry cloud platforms.
Gartner, Inc. has revealed the top trends that will have a significant impact on technology providers in 2024. One of the key trends identified is the dominance of Generative AI (GenAI) in shaping the growth and product strategy of tech providers. However, GenAI is not the only influential factor affecting technology leaders. Gartner also highlights several other trends, such as the need for efficient growth strategies for high-tech companies and the emergence of personalized digital marketplaces to enhance the buyer experience.
Another significant trend highlighted by Gartner is the adoption of industry cloud platforms by tech providers. Gartner predicts that by 2027, more than 50% of tech providers will use industry cloud platforms to deliver business outcomes, up from less than 5% in 2023. This shift towards industry cloud platforms is driven by the increasing demand for vertical solutions that provide customer-centric outcomes.
Gartner also emphasizes the importance of AI safety and responsible AI in the rapidly developing GenAI market. Product leaders are encouraged to build AI solutions that incorporate safety principles to ensure model transparency, traceability, interpretability, and explainability. Preempting regulatory and compliance issues is crucial for tech providers to establish trust in the market.
Overall, Gartner’s top trends for 2024 reflect the need for tech providers to balance short-term opportunities with long-term advantages. The trends highlight the importance of adapting to changing market dynamics, leveraging emerging technologies, and enhancing customer experiences to stay competitive in the evolving technology landscape.
