TLDR:
- Swirl, a live shopping mobile SaaS platform provider based in Vadodara, India, has raised $1.1 million in seed funding.
- The round was led by Shastra VC and included participation from angel investors spanning India, the Middle East, and the USA.
- The funding will be used to expand operations in the US and UAE markets and strengthen its product suite with a focus on AI integration.
Swirl, founded by Kaizad Hansotia, offers a live shopping mobile SaaS platform that uses video to power real-time virtual shopping experiences and bridge the gap between online and offline shopping. The company plans to leverage video context metadata to train a 24/7 chatbot within the video to offer instant product recommendations and bundle offers.
The funding will allow Swirl to expand its operations in the US and UAE markets, as well as strengthen its product suite with a focus on AI integration. The company’s live shopping mobile SaaS platform uses video as a backbone to offer real-time virtual shopping experiences, helping brands build authentic customer engagements. By bridging the gap between online and offline shopping, Swirl aims to improve the probability of sales conversions.
Swirl’s platform is already used by more than 100 brands in various industries, including retail, lifestyle, fashion, beauty, and food & beverage. Some of its notable clients include Puma, VIVO, TVS, GKHair, Traya, and Arvind Brands.
