Carry1st, a leading game publisher and digital commerce platform in Africa, has announced a strategic investment from Sony Innovation Fund. Sony Innovation Fund: Africa was established to support the growth of entertainment businesses in Africa. The African gaming industry is rapidly growing, with over 200 million unique players and projected market size of over $1 billion in 2024. While formal console presence is limited in Africa, there is significant growth potential in the sector, particularly with the rise of live services. Carry1st aims to bring the best games to players across Africa with the support of Sony’s expertise in gaming and entertainment.
The investment marks the first investment in Africa by Sony Innovation Fund. Antonio Avitabile, Managing Director – EMEA, Sony Ventures Corporation, expressed excitement for the investment and the potential for growth in the African gaming market. Carry1st has raised over $60 million since its founding in 2018 and has partnered with companies such as Activision, Supercell, and Riot Games.
