TLDR:
- Yahoo, as part of the Yahoo brand family, uses cookies on their websites and applications for various purposes such as providing services, authentication, security measures, and measuring user activity.
- By clicking on “Accept all,” both Yahoo’s partners and Yahoo itself will store and/or use information on devices (i.e. use cookies) to provide personalized ads and content, measure ads and content, study audiences, and develop services.
Article Summary:
Yahoo, a member of the Yahoo brand family, utilizes cookies on their websites and applications, including Yahoo and AOL, as well as Yahoo Advertising. These cookies, along with similar technologies like Web storage, allow website and application operators to store and read information from users’ devices. The cookies are used for providing services, user authentication, applying security measures, preventing spam and abuse, and measuring user activity on their platforms.
By clicking on the “Accept all” option, Yahoo’s partners, including those within the IAB Europe Transparency Consent Framework, and Yahoo itself will store and/or use information on devices, such as cookies, to serve personalized ads and content based on precise geolocation data and other personal information like IP address and browsing/search data. This is done to provide targeted advertising, measure ads and content, analyze audiences, and develop services.
Users who do not want Yahoo and its partners to use cookies and their personal data for these additional purposes can click on “Refuse all.” For those wanting to customize their choices, they can click on “Manage privacy settings.” Users can modify their choices at any time by accessing the “Privacy and cookie settings” or “Privacy dashboard” links on Yahoo’s sites and applications. Additional information on how personal data is used by Yahoo can be found in their Privacy Policy and Cookie Policy.
Accept all
Refuse all
Manage privacy settings