TLDR:
Silas Capital, a NYC-based growth equity and venture capital firm, has closed its newest consumer growth fund, Silas Capital Partners II, at $150 million. The fund will focus on investing in high-growth consumer brands in beauty, personal care, wellness, apparel, home, and food & beverage. The firm’s unique investment strategy is to target brands with distinctive propositions, authentic founder stories, and unfair advantages. Silas Capital has seen success with investments in brands like Live Tinted, Makeup by Mario, Ceremonia Haircare, and Vacation.
Summary:
Silas Capital, a NYC-based growth equity and venture capital firm founded in 2012, recently closed its newest consumer growth fund, Silas Capital Partners II, at its hard cap of $150 million. The fund received strong support from various institutional investors, endowments, fund of funds, insurance companies, global asset managers, family offices, and multinational CPG companies.
The firm, led by Carter Weiss, Frank Lin, and Brian Thorne, focuses on making investments in high-growth, typically profitable consumer brands in the $5 million to $50+ million revenue range. Silas Capital’s investment strategy falls between venture capital and private equity, targeting brands with distinctive propositions, authentic founder stories, and unfair advantages that allow for more efficient customer acquisition.
With a portfolio that includes brands like Live Tinted, Makeup by Mario, Ceremonia Haircare, and Vacation, Silas Capital leverages its extensive experience as an active lead investor to help accelerate growth, execute operationally, and recruit talent. The firm’s team of experts brings expertise across e-commerce, wholesale, and retail, differentiating their partnership in the consumer space.
Looking ahead, Silas Capital aims to attract unique and proprietary investments in beauty, personal care, wellness, apparel, home, and food & beverage. The firm’s deep consumer expertise and track record of successful investments across multiple economic cycles set it apart in the market.
Overall, Silas Capital’s latest fund closure signals a strong vote of confidence from investors and sets the stage for future investments in emerging consumer brands.
