TLDR:
Let’s Try, a direct-to-consumer snack brand based in New Delhi, has secured funding from Wipro Consumer Care Ventures to accelerate its growth in both offline and online channels. The company offers a variety of snacks, including baked, fried, and roasted namkeens, with a revenue run rate of over Rs 50 crore. The funding round was led by Wipro Consumer Care Ventures and also saw participation from 100Unicorns. Let’s Try aims to become one of India’s most promising brands and achieve a revenue of Rs 100 crore by the end of the fiscal year.
Let’s Try, founded in 2021 by Nitin Kalra, aims to leverage the partnership with Wipro Consumer Care to expand rapidly and challenge established brands in the food industry. This funding round is expected to unlock new growth avenues for the company.
Full Article:
Direct-to-consumer snacking brand Let’s Try, based in New Delhi, has secured funding from Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care & Lighting. The funding round, led by Wipro Consumer Care Ventures, will be used to accelerate growth in both offline and online channels. The company, founded by Nitin Kalra in 2021, offers a variety of snacks, including baked, fried, and roasted namkeens, with a revenue run rate of over Rs 50 crore. The company aims to cross Rs 100 crore ARR by the end of the fiscal year.
The funding round also saw participation from early-stage accelerator fund 100Unicorns, formerly known as 9Unicorns. The partnership with Wipro Consumer Care is expected to unlock new growth avenues for Let’s Try, propelling the brand to become one of India’s most promising brands in the food industry.
Sumit Keshan, managing partner at Wipro Consumer Care Ventures, commented on the investment, stating that Let’s Try’s deep understanding of product innovation, consumer behavior, and market trends uniquely position them to challenge established brands in the industry. Wipro Consumer Care Ventures has a fund size of Rs 450 crore and has invested in 12 companies, including Let’s Try and The Baker’s Dozen in the food industry.
In conclusion, Let’s Try’s partnership with Wipro Consumer Care Ventures is expected to drive rapid expansion and growth for the snack brand. With a focus on innovation and consumer trends, Let’s Try aims to establish itself as a leading brand in the Indian snack market.
