TLDR:
- Founder shares a better way for getting meetings with VCs, focusing on inbound lead generation.
- Process includes building a product, leveraging organic PR, becoming a thought leader, and building in public.
Founder, Sindhya Valloppillil, shares her experience as a BIPOC female founder using a method for getting VC meetings that doesn’t rely on warm intros. Instead, she details an inbound lead generation process for fundraising, focusing on building a product, leveraging organic PR, becoming a thought leader, and building in public.
Starting with the importance of building your product without waiting for VC funding, Valloppillil emphasizes the success of companies like Shopify that focused on profitability and creative launches. She then delves into leveraging organic PR by reaching out to writers and editors with personalized emails and pitch ideas.
Valloppillil also discusses the importance of becoming a thought leader through insightful writing and speaking engagements. By sharing her experiences and lessons learned, she has been able to attract both customers and VCs. Finally, she highlights the practice of building in public, sharing the progress and lessons of building a company to engage with like-minded individuals and potential investors.
Overall, Valloppillil emphasizes the importance of personalizing launch and fundraising strategies to showcase a founder’s strengths and innovation, ultimately leading to increased interest from press, investors, and customers alike.
