TLDR:
TechCrunch is part of the Yahoo family of brands. When users visit their sites and apps, cookies are used to provide and enhance their services. These cookies allow the operators to store and read information from user devices. By accepting cookies, users also consent to personalized ads and content based on their interests, as well as the collection of personal data for measurement, improvement, and development purposes. Users have the option to reject or customize their privacy settings at any time.
Article Summary
TechCrunch, as part of the Yahoo family of brands, utilizes cookies and similar technologies to improve the user experience on their sites and apps. These cookies allow the storage and retrieval of information from user devices. The main purposes of these cookies include:
- Providing sites and apps to users
- Authenticating users and applying security measures to prevent spam and abuse
- Measuring user activity on sites and apps
By accepting all cookies, TechCrunch and their partners, including 244 who are part of the IAB Transparency & Consent Framework, may also use personal data such as IP address, precise location, and browsing and search data for additional purposes. These purposes include:
- Displaying personalized ads and content based on the user’s interest profiles
- Measuring the effectiveness of personalized ads and content
- Developing and improving products and services
However, users have the option to reject all cookies and opt out of the use of personal data for these additional purposes. They can also manage their privacy settings to customize their preferences. The ‘Privacy & cookie settings’ and ‘Privacy dashboard’ links on TechCrunch sites and apps allow users to easily change their choices.
For more information on how TechCrunch and Yahoo use personal data, users can refer to their privacy policy and cookie policy.
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