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Today: October 2, 2024
September 2, 2024
1 min read

Prosus set sights on Australian consumer and deep tech startups

TLDR:

  • Prosus Ventures is actively searching the Australian market for investment opportunities.
  • They are particularly interested in consumer brands and deep tech startups.

The venture arm of Prosus, known for investing in internet businesses, is dedicating one to two weeks each month to find potential deals in Australia. This move indicates a resurgence of interest from global funds in the local startup ecosystem post-COVID. Jayme Kwek, principal at Prosus Ventures, highlighted Australia’s success in developing capital-efficient startups and global consumer brands like Aesop and Zimmerman as attractive qualities of the market. With a focus on tech-enabled consumer brands, Prosus Ventures sees potential in Australia for building strong brand equity.

Additionally, the article mentions the Sydney startup Atmosphere, launched by Main Sequence to support early-stage deep tech startups in Australia. Paul Bassat from Square Peg emphasizes that despite new initiatives, VC remains their main focus. Overall, Prosus Ventures’ interest in the Australian market reflects a growing trend of global funds looking to invest in the local startup scene.

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