TLDR:
PostPilot, a direct-mail marketing company, received a strategic investment from Summit Partners and Klaviyo founders. The investment amount was not disclosed. The company plans to use the funds for hiring, expansion, and development of its direct mail targeting capabilities.
Article Summary:
PostPilot, based in Greenville, SC, received a strategic investment from Summit Partners and Klaviyo founders Andrew Bialecki and Ed Hallen. The investment amount was not disclosed, but Julianne Hummelberg from Summit Partners has joined the board of directors.
The company, founded in 2018 by co-CEOs Drew Sanocki and Michael Epstein, offers AI-driven postcard and catalog campaigns for brands to acquire and retain customers. Their campaigns target the full customer funnel, from retention to prospecting, with AI-powered targeting features.
Top brands like Dr. Squatch, Hexclad, and Good American use PostPilot to drive sales, acquire higher lifetime value customers, and diversify their marketing efforts.
The funds from the investment will be used to accelerate hiring, expand internationally, and continue development of the company’s proprietary direct mail targeting and execution capabilities.