TLDR:
- Plotline, a start-up empowering consumer app companies to customize their apps, raised $2.6 million from Elevation Capital.
- Founders Shubham Jindal and Adarsh Tadimari aim to improve user adoption and loyalty in the super app era by making apps dynamic based on individual user behavior.
Plotline, a start-up enabling consumer app companies to customize their apps, has raised $2.6 million from venture capital firm Elevation Capital to improve user adoption and loyalty in the super app era. Founded in 2022 by Shubham Jindal and Adarsh Tadimari, who previously led the business and AI teams at HyperVerge, Plotline aims to help product teams get real-time app feedback and make apps dynamic based on individual user behavior.
The company plans to use the fund to bolster key functions across R&D, marketing, and sales, and expand in regions like the US, Middle East, Africa, and Asia-Pacific. As customer acquisition costs rise and super apps become more prevalent, Plotline’s no-code platform aims to drive significant improvements in app usage, activation, feature adoption, and retention through personalized experiences.
With the competition to engage users intensifying as more people switch to super apps, Plotline’s approach to app customization could be crucial for consumer brands looking to stand out in the crowded market.
