TLDR:
- Home and personal care brand Beco raises $10 million in funding from Tanglin Venture Partners.
- Beco plans to use the funds to boost production capacity, invest in research and development, strengthen offline sales infrastructure, and raise brand awareness.
Article Summary:
Home and personal care brand Beco has secured $10 million in funding from Tanglin Venture Partners, with participation from Titan Capital Winners Fund, Asian Paints promoter Manish Choksi, existing investor Rukam Capital, and Synergy Capital. The Mumbai-based company, founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, produces plant-based and naturally sourced products such as laundry liquids, floor cleaners, and compostable garbage bags. Beco aims to triple its revenue in the next year and expand its presence in retail stores and e-commerce platforms.
This funding round comes at a time of increased consumer demand for direct-to-consumer (D2C) brands, driven by quick-commerce platforms like Blinkit, Zepto, and Instamart. The funding will be utilized to enhance production capabilities, invest in R&D, strengthen offline sales channels, and increase brand visibility. Tanglin Venture Partners has expressed confidence in Beco’s focus on product innovation and supply chain efficiency.
The broader industry has seen a surge in venture capital interest in early- to mid-stage brand startups, with companies like kids’ gift brand Tuco Intelligent, bread maker The Health Factory, and organic fresh supplies brand Gourmet Garden also seeking investments. Beco had previously raised $3 million in a 2022 Series A round and currently has a post-money valuation of $11.1 million.
Overall, Beco’s funding represents a strategic move to capitalize on the growing market for eco-friendly products and consumer preferences for healthier, toxin-free options. The company’s expansion plans and focus on sustainability position it well for continued growth in the competitive market landscape.
