TLDR:
- Yahoo is part of the Yahoo brand family, which includes AOL and Yahoo Advertising.
- When using Yahoo’s sites and applications, cookies are used for various purposes such as providing services, authentication, security measures, and measuring user activity.
Yahoo, as part of the Yahoo brand family, which includes AOL and Yahoo Advertising, uses cookies on their sites and applications for a variety of purposes. Cookies, along with similar technologies like web storage, allow website operators to store and access information from users’ devices. These cookies are used to provide services, authenticate users, implement security measures, prevent spam and abuse, and measure user activity on their platforms.
If users choose to click on “Accept All,” Yahoo and their partners, including those within the IAB Europe Transparency and Consent Framework, will store and/or use information from users’ devices (i.e. use cookies) to serve personalized ads and content, measure ads and content, analyze audiences, and develop services. If users do not wish for Yahoo and their partners to use cookies and personal data for these additional purposes, they can click on “Reject All.” For those who want to customize their choices, they can click on “Manage Privacy Settings.” Users also have the option to modify their choices at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links on Yahoo’s sites and applications.
Users can learn more about how their personal data is used by Yahoo in their Privacy Policy and Cookie Policy. By clicking on “Accept All,” “Refuse All,” or “Manage Privacy Settings,” users are able to control how their data is handled by Yahoo and its partners on their platforms.
