TLDR:
- W, a men’s personal care brand based in Miami, FL, raised $14M in Seed funding.
- The funding round was led by Shrug Capital and Anti Fund, among others.
A Miami-based men’s personal care brand, W, has secured $14M in Seed funding from investors including Shrug Capital, Anti Fund, Range Group, and more. The company, founded by pro-boxer, entrepreneur, and digital creator Jake Paul, offers a range of vegan and cruelty-free products for hair, body, and face. W’s formulas are free from phthalates, parabens, sulfates, and artificial dyes, and are enriched with vitamins like Magnesium, Biotin, and Vitamin E to nourish hair and skin. The collection also features three mood-boosting scents to enhance the user’s experience.
The funding will be used to expand W’s operations and further develop its product offerings. Among the investors in this round are prominent names such as Celsius’ CEO John Fieldly, Fanatic’s CEO Michael Rubin, athletes Lil Durk, Nick Kyrgios, and Naomi Osaka, and celebrities Carter Reum and Paris Hilton. W aims to continue its mission of providing accessible and high-quality personal care products for men while prioritizing sustainability and ingredient transparency.
Overall, W’s successful Seed funding round signifies a growing interest in men’s personal care brands and the importance of offering clean, effective products in the beauty industry.
