TLDR:
- TechCrunch is part of the Yahoo family of brands, which includes Yahoo and AOL.
- The sites and apps owned by TechCrunch use cookies to provide services, authenticate users, apply security measures, and measure user engagement.
- By accepting all cookies, users allow for personalized ads and content based on their interests, while also helping to improve products and services.
- If users do not want cookies to be used for these additional purposes, they can reject them and customize their privacy settings instead.
TechCrunch, as part of the Yahoo family of brands, utilizes cookies to provide its sites and apps to users. These cookies, including similar technologies like web storage, allow website and app operators to store and read information from users’ devices. The primary purposes of these cookies are to authenticate users, apply security measures, prevent spam and abuse, and measure user engagement.
However, if users choose to accept all cookies, TechCrunch and its partners, including those who are part of the IAB Transparency & Consent Framework, may use cookies and personal data, such as IP address, precise location, browsing and search data, to display personalized ads and content based on users’ interest profiles. These cookies are also used to measure the effectiveness of personalized ads and content and to develop and improve products and services.
If users do not wish to allow cookies and personal data to be used for these additional purposes, they have the option to reject all cookies. Instead, users can manage their privacy settings and customize their choices according to their preferences. These choices can be changed at any time by visiting the “Privacy & cookie settings” or “Privacy dashboard” links on TechCrunch’s sites and apps.
For more detailed information on how TechCrunch uses personal data, users can refer to the privacy policy and cookie policy provided on the sites and apps. These policies outline the specific practices and guidelines followed by TechCrunch in relation to the collection, use, and protection of personal data.
In conclusion, TechCrunch, as a part of the Yahoo family of brands, employs cookies to enhance user experience, ensure security, and measure engagement. The option to accept or reject cookies allows users to determine the extent to which their data is used for personalized ads and content, while also providing the opportunity to customize privacy settings according to individual preferences.
