TLDR:
- Mezzofy raised USD 2 million Pre-series A funding round for market expansion and product advancement
- Mezzofy offers cloud-based infrastructure for businesses to issue, distribute, and process digital coupons at scale
Mezzofy, a Hong Kong-based start-up, has secured a USD 2 million Pre-series A funding round to support its global expansion plan and enhance its product offerings for the future of web3. The funding round was led by Isola Capital’s IPVF VII with backing from Ooosh Tech Lab and the Hong Kong government-backed ITVF. Since its inception in 2016, Mezzofy has assisted businesses in issuing, distributing, and processing over 400 million digital coupons across the Asia-Pacific region.
Digital coupons, which are typically presented as QR codes, have become a popular marketing tool for brands and retailers to engage with digital-savvy consumers, especially during the post-pandemic era. Mezzofy’s Coupon-as-a-Service (CaaS) model allows companies to seamlessly integrate digital coupons into their existing platforms without the need for significant upfront investment. Not only does this approach reduce marketing costs by over 87%, but it also provides valuable data insights for optimizing sales strategies.
With the global digital coupon market projected to reach USD 29.7 billion by 2031, Mezzofy aims to deepen its market presence in the Asia-Pacific region and expand into key markets like the US and Europe. The company plans to leverage big data, AI, and blockchain technologies to enhance its product capabilities and continue innovating in the digital coupon space.
Dicky Ying, Co-founder and CEO of Mezzofy, highlighted the importance of making digital coupons transferable to address consumer pain points and increase usability. With a team of 40 members spread across various offices, Mezzofy is well-positioned to drive market expansion and cater to the evolving needs of businesses and consumers in the digital coupon landscape.
Overall, Mezzofy’s successful funding round underscores its potential as a leading player in the digital coupon market and signifies its commitment to driving innovation and growth in the FinTech space.
