TLDR:
- Las Olas Venture Capital (LOVC) has made a seed investment in Trajektory, a B2B SaaS platform that provides data analytics for sports sponsorships.
- Trajektory aggregates and analyzes sponsorship data from multiple sources, allowing brands to evaluate sponsorships holistically and in real-time.
Las Olas Venture Capital (LOVC) has announced its latest seed investment in Trajektory, a B2B SaaS measurement platform that offers data analytics for sports sponsorships. Trajektory aggregates and analyzes sponsorship data from various sources, providing access to accurate and integrity-driven sponsorship data across both digital and non-digital assets.
Brands that work with Trajektory can evaluate sponsorships holistically and in real-time, leading to more informed and strategic decision-making in the field of sports marketing. The platform has reportedly retired over $100,000 in spending on legacy vendors, saved over 1,200 hours per year on data preparation, and reported on nearly 100% of their sponsorship portfolio. With the demand for quantifying sponsorship value and optimizing spend growing, Trajektory is well-positioned to help entities buying or selling sponsorship optimize their sponsorship decision-making and maximize revenue.
This investment from LOVC will enable Trajektory to accelerate product development and expand its team to meet the growing market demand. Trajektory is already serving clients across major professional sports leagues in the US, including MLB, MLS, NBA, NFL, NHL, and NWSL.
Dean Hatton, Founding Partner at LOVC, stated, “Trajektory is revolutionizing the sports sponsorship analytics landscape, offering a platform that streamlines data management and enhances the evaluation of sponsorships across various categories. Trajektory integrates advanced analytics, including AI-driven insights, to offer a more nuanced and accurate valuation of sponsorship assets.”
Overall, this investment will help Trajektory continue to innovate in the sponsorship technology and analytics space, providing a platform that is changing the way brands evaluate and measure sponsorships in the sports industry.
