TLDR:
- London-based Passionfruit secures €8.2M in Series A funding round led by Seaya Ventures.
- Funding will be used to enhance collaboration between independent workers and businesses and expand further into North America.
London-based Passionfruit, a freelancing platform, has announced that it has raised $9M (approximately €8.2M) in a Series A funding round led by Seaya Ventures. Existing Seed round investors, including Firstminute Capital, Playfair Capital, Cornerstone, and Portfolio Ventures, also participated in the funding. The latest capital injection will allow the UK company to continue developing products to enhance collaboration between independent workers and businesses and to expand further into North America. Additionally, the company will add focus on software for businesses to track progress in real-time across their entire growth planning, execution, and reporting cycles. Passionfruit, founded by Raffi Salama and Issah Abdul Moomin, is a company that provides an AI-powered platform. The platform simplifies a company’s ability to discover, arrange, and engage vetted independent talent, especially in Marketing. Since its inception, the platform’s worker base has surged to a community of over 3,000, and it supports the needs of hundreds of major brands worldwide, including PepsiCo, Mars, ABinBev, HSBC, and The Match Group. “This investment is a vote of confidence in our vision of a world where everyone works in a way that works for them, while businesses are operating and growing more cost-effectively, with the right people in the right place at the right time,” says Raffi Salama, Co-Founder and CEO of Passionfruit. The investor Seaya Ventures is a European Venture Capital fund that invests in exceptional entrepreneurs who are building global technology companies. The VC currently manages over €650M across five early-stage venture funds. Beatriz Gonzalez, Founder and Managing Partner of Seaya says, “Passionfruit, led by Raffi and Issah, has created an unprecedented value proposition connecting tier-I talent with leading global brands. We are looking forward to supporting this amazing team in their vision to break down barriers and contribute to a fundamental change in the way we work.”
