TLDR:
- Jessy Wu left her job as a partner at a venture capital firm to start a strategic communications agency called Encour.
- She saw an opportunity to scale a professional services company using AI and human teams.
In a bold move, Jessy Wu made the decision to leave her position as a Partner at a venture capital fund to pursue her dream of building an AI-enhanced professional services company called Encour. She had spent years evaluating investment decisions at AfterWork Ventures, but eventually found the courage to take a leap of faith and start something new. Encour is a strategic communications agency that aims to empower clients to effectively communicate with external stakeholders, investors, and internal teams.
Jessy believes that there is a significant market for professional services, with the industry being worth billions annually. She recognizes the potential of AI to enhance business operations and add leverage without the need to add more human resources. By creating hybrid teams of AI and humans, Encour aims to provide high-quality communication services that can attract customers, talent, and investors.
While AI has the ability to perform certain tasks better than humans, Jessy emphasizes the unique value that humans bring to the table, such as building trust with clients and media professionals and strategic communication sequencing. She sees the challenges ahead in attracting and retaining top talent who can outperform AI in specific tasks.
Through Encour, Jessy hopes to help organizations tell their stories effectively and pave the way for successful outcomes. She believes that by combining AI technology with human expertise, her company can deliver unparalleled communication services to clients around the world.
