TLDR:
- Former Showpad co-founder Pieterjan Bouten launches Entourage, a €27.7M Fund and Venture Studio for European SaaS founders.
- Entourage plans to deploy funds for building and investing in European SaaS founders through a vetted approach and focused early-stage investment strategy.
Former Showpad co-founder Pieterjan Bouten has announced the launch of Entourage, a €27.7M Fund and Venture Studio aimed at supporting the next wave of European SaaS founders. The Ghent-based company secured funding from a roster of B2B SaaS scale-up entrepreneurs, including well-known names like Jason Lemkin, Louis Jonckheere & Peter Minne, and Stijn Christiaens. The funds will be utilized for building and investing in European SaaS founders through a vetted approach and focused early-stage investment strategy.
Entourage, led exclusively by seasoned entrepreneurs and operators, aims to bolster the next generation of European SaaS founders. Pieterjan Bouten, along with Maarten Mortier and Evert Beeckman, will lead the Venture Studio and early-stage VC efforts of Entourage. The first incubated startup of Entourage Studio is tekst.com, an AI platform streamlining support and back-office for enterprises. Entourage Capital’s first investments include Aikido in cybersecurity, Henchman in legal tech, and NineID in access control and contractor management.
Entourage differentiates itself by being led by individuals with firsthand experience in building and scaling SaaS companies, emphasizing their role as “founders turned VC.” With a focus on opportunities ranging from seed to Series A financing, Entourage aims to support strong founding teams demonstrating initial traction and promising growth figures. The partnership with In The Pocket, a European software development company, will enable Entourage to create high-growth B2B SaaS companies from the ground up in the coming years.
