TLDR:
- Finnish Long Drink, backed by Jay-Z’s venture capital firm, is gaining popularity in the US.
- Celebrities like Miles Teller and DJ Kygo are already partners with the brand.
The Finnish Long Drink, a gin-based concoction from Finland, has seen explosive growth in the US market with the help of investments from Marcy Venture Partners, backed by Jay-Z. Celebrities like Miles Teller, DJ Kygo, and others are already partners with the brand, which is expanding its store footprint and marketing efforts. The drink’s history dates back to 1952 when it was introduced for the Helsinki Summer Olympics. Despite the crowded canned cocktail market in the US, Finnish Long Drink has quickly gained popularity, selling 1.8 million cases last year. With high net promoter scores and triple-digit growth in off-premise sales, the brand aims to ten times the size of the business. The unique taste of the Finnish Long Drink, described as refreshing, has captured the interest of consumers and is expected to continue its success in the US market.
