TLDR:
- Mobile café start-up Jago based in Jakarta secures $6 million in series A funding to expand coverage and upgrade carts.
- Funding led by existing backers Intudo Ventures and BEENEXT Accelerate, with participation from ORZON Ventures and D Global Ventures.
Mobile café start-up Jago, inspired by Jakarta’s mobile beverage vendors, has raised $6 million in a series A funding round. The funding, led by existing backers Intudo Ventures and BEENEXT Accelerate, with participation from ORZON Ventures and D Global Ventures, will be used to expand the service coverage of Jago, which currently covers around 7% of Jakarta and aims to increase this to 50% by the end of the year. The expansion plan includes establishing new depots, launching more carts, and upgrading hardware for greater cost efficiency.
With the funding, Jago plans to expand from three to 15 depots and increase its fleet of fully electric carts from 300 to 1,500. The start-up also intends to invest in innovations around demand forecasting, supply routing, and depot hardware improvements to streamline operations. Part of the capital injection will be used to build geospatial machine learning models to identify optimal locations for expansion. The ultimate goal is to provide better cost efficiency and service to customers.
This funding round highlights the growing interest in mobile café start-ups and the potential for market-driven innovation to improve operations and expand service coverage. By securing this investment, Jago is well-positioned to achieve its expansion goals and enhance its presence in Jakarta’s mobile beverage market.
