TLDR:
- Intuition, a new VC fund, is investing €15 million (about $16 million) in early-stage consumer startups in Europe and the US.
- Founders Hugo Amsellem and Etienne Boutan are seeking “slightly delusional” consumer tech founders who are passionate and visionary.
Hugo Amsellem and Etienne Boutan have launched Intuition, a new VC fund targeting consumer startups with a €15 million (about $16 million) fund. The fund plans to invest in early-stage consumer startups in Europe and the US. Amsellem and Boutan are looking for founders who are described as “slightly delusional” but are actually passionate and visionary. The fund aims to deploy between 40 and 50 small checks over four years, focusing on consumer and culture-related startups.
Intuition’s approach is to invest in consumer startups that have the potential to scale to millions of users and drive culture change. The fund plans to host a “Consumer Tour” to connect founders and investors across seven cities, with a focus on AI applications, social networking innovations, and new ideas in commerce. The goal is to become a prominent player in the consumer startup space and drive innovation in the industry.
