TLDR:
- Sharrp Ventures, the family office of Marico founder, invests in early-stage startups in the VC space.
- They look for founders who are frugal, appreciate capital, and have a unique, innovative proposition.
Managing Partner Rishabh Mariwala of Sharrp Ventures discusses the family office’s VC investment approach, focusing on early-stage startups in the VC space. The office, which manages the proprietary capital of the Harsh Mariwala family, looks for businesses with actual operational models that are generating sales and starting to scale up. Additionally, they invest in founders who are frugal and appreciate capital, avoiding those with a ‘burn to earn’ mentality.
When selecting investments, Sharrp Ventures assesses whether founders understand the product-market fit, value resilience, and have tempered ambition. The family office prefers working with like-minded people and also collaborates with venture capital funds. They steer clear from arrogant founders and believe that respectful, engaged partnerships are crucial for long-term investments, which can last up to 10 years.
India’s venture capital industry saw a slump in funding in 2023, but Sharrp Ventures remains optimistic about 2024. Mariwala believes this year will be the make-or-break for challenger brands, especially online consumer brands. Consumer brands are the investment focus for Sharrp Ventures, with a belief that the next billion-dollar revenue company will emerge from startups that develop offline operations efficiently.
About 90% of the family office’s investments are in India, with a small portion invested overseas. As the temporary steward of wealth for future generations, Mariwala emphasizes the need for capital appreciation and risk management. As the family office continues to grow its assets under management, they may consider diversifying their investment options in the future.
