TLDR:
• Innosphere Ventures Fund invests $3 million in a seed funding round for Nickelytics LLC, a mobile advertising firm specializing in out-of-home and digital advertising.
• John Smith and Tom Zheng from Innosphere Ventures Fund will join Nickelytics’ board of directors as part of the investment.
Innosphere Ventures Fund, a venture-capital fund affiliated with Fort Collins-based technology incubator Innosphere Ventures, has invested in a $3 million seed funding round for Nickelytics LLC. Nickelytics, a 6-year-old company based in Tampa, Florida, specializes in out-of-home and digital advertising. The investment was made in partnership with The Players Co., and as part of the transaction, John Smith and Tom Zheng, co-founder and CEO of Players, will join Nickelytics’ board of directors.
Nickelytics offers advertising solutions through car wraps, sidewalk robots, and other out-of-home products by partnering with mobility brands. They aim to connect these brands to new revenue streams, delivering ad creatives and measurable return on investments through innovative approaches to Out-of-Home (OOH) advertising. The company focuses on mobility advertising, such as placing ads on delivery robots in cities and on university campuses, as well as wrapping ride-share vehicles with ads.
John Smith highlighted the effectiveness of Nickelytics’ software in showing the performance of ad campaigns and return on investment for customers. CEO and co-founder of Nickelytics, Judah Longgrear, expressed excitement about the investment from Innosphere Ventures, stating that it is a pivotal moment for the company and will help them scale and better serve their customers.
Overall, the investment by Innosphere Ventures Fund in Nickelytics LLC represents a significant step in the growth and expansion of the mobile advertising firm, furthering their capabilities in the out-of-home and digital advertising space.
