TLDR:
Key Points:
- Greenfly secures $14 million in venture capital funding led by ADdvantage sports technology investment fund
- Greenfly works with major sporting properties like NBA, NHL, MLB, and NWSL to distribute short-form content
Greenfly Closes $14m Venture Capital Funding Round
Content creation platform Greenfly has successfully raised $14 million in venture capital funding in a round led by the ADdvantage sports technology investment firm. Other participants in the funding round include Ryan Sports Ventures, Mercato Partners, NBA Equity, Verance Capital, and more. Greenfly collaborates with prominent sporting properties such as the NBA, NHL, MLB, and NWSL to aggregate, organize, and distribute short-form content across their ecosystem. The company is headquartered in California, US and recently closed a digital media distribution partnership with the Big Ten US collegiate athletic conference. CEO Daniel Kirschner expressed excitement about the funding, noting that it will support strategic relationships and fuel continued growth.
Greenfly experienced substantial growth in 2023, reaching over 40 partnerships and expanding its senior leadership team by hiring key roles such as a chief financial officer and a chief revenue officer. Additionally, the company acquired Miro AI last July, a content-as-a-service platform utilizing artificial intelligence and machine learning for sports content analysis. ADvantage’s founding partner, Jeremy Pressman, commended Greenfly for their pivotal role in short-form content infrastructure within the sports and media industries. Pressman believes Greenfly is well-positioned to capitalize on the evolving global consumption patterns and opportunities in the content market.
