TLDR:
Grayce, a social care platform for families based in San Francisco, has raised $10.4M in Series A funding. The round was led by Maveron and included participation from various other investors. The company plans to scale its platform, enhance its employer solution, and enter the payer market. Grayce provides personalized support for family caregivers, helping them navigate caregiving complexities.
Article Summary:
Grayce, a San Francisco-based social care platform for families, has successfully secured $10.4M in Series A funding. The round was led by Maveron, with participation from several other investors including BBG Ventures, Correlation Ventures, GingerBread Capital, Alumni Ventures, Visible Ventures, Gaingels, and What If Ventures. The funding will be used to scale the platform, improve the employer solution, and expand into the payer market.
Founded by Julia Cohen Sebastien and Kassidee Kipp, Grayce offers personalized support for family caregivers to help them manage caregiving responsibilities and reduce stress. Each member receives dedicated assistance from a social worker who helps with planning, identifying resources, coordinating care, and advocating on their behalf. The platform addresses unmet needs in medical care, focusing on holistic care for both the caregiver and the recipient.
For example, Grayce can assist families in navigating eldercare needs, such as housing options, in-home support, financial considerations, treatment decisions, and community support. The platform also provides educational content, connections to a peer community, access to resources, and productivity tools tailored to each member’s unique needs.
With the new funding, Grayce aims to further develop its platform to better support caregivers and improve the overall member experience. By expanding into the payer market, the company seeks to reach a wider audience and provide its valuable services to more families in need of social care solutions.
