TLDR:
- Fluidra has launched a €20 million corporate venture capital fund, Fluidra Ventures, to invest in tech-based startups in the pool and wellness sector.
- The fund aims to revolutionize the industry by focusing on startups that enhance efficiency, connectivity, sustainability, and safety in the swimming pool and wellness business through innovative solutions.
Fluidra, a global leader in the pool and wellness sector, has launched Fluidra Ventures, a €20 million corporate venture capital fund (CVC) to lead innovation in the industry. The goal of this fund is to invest in tech-based startups that offer emerging solutions to enhance the pool and wellness sector, with a special focus on the United States and Europe. The fund will target startups that enhance efficiency, connectivity, sustainability, and safety in the industry through leveraging IoT, computer vision, and robotic solutions. The CVC has already invested in Coral Smart Pool, a technology company focusing on pool safety through Artificial Intelligence (AI).
The fund is focused on four segments — Commercial, Residential, Wellness, and Mass Market — and has eight strategic guidelines for investment, including connected pools, resource optimization, digital platforms, innovative materials, security systems, personalized experiences, robotics, and consumable products. Fluidra Ventures is fueled by Fluidra Lab, Fluidra’s open innovation division. The fund is not just providing investments but also aims to become the top strategic collaborator for innovative startups by offering resources, scale, successful business models, expertise, experience, and sales options. This initiative aims to promote innovation, sustainability, and technological advancement in the pool and wellness industry.
