TLDR:
- Finaloop, an e-commerce accounting platform, raised $35M in Series A funding.
- The funds will be used to invest in AI-driven automation, inventory management, and go-to-market efforts.
Article Summary:
Finaloop, a real-time e-commerce accounting platform based in Brooklyn and Tel Aviv, raised $35 million in Series A funding. The round was led by Lightspeed Venture Partners with participation from Vesey Ventures, Commerce Ventures, and existing investors, Accel and Aleph. This brings the company’s total funding to $55 million. Finaloop plans to use the funds to further invest in its AI-driven e-commerce accounting software automation, inventory management capabilities, and expand its go-to-market and partnership efforts with accounting firms and data-driven marketing agencies.
Founded in 2020 and led by CEO Lioran Pinchevski, Finaloop provides AI-driven, automated e-commerce accounting services that reconcile financial data in real-time for consumer brands. The platform offers bookkeeping, tax-ready financials, inventory cost management, and actionable insights 24/7. It is tailored for direct-to-consumer brands selling on platforms like Shopify, Amazon, and Walmart, as well as wholesale and multi-channel businesses. Popular DTC brands such as Heart & Soil, Duradry, Crossnet, Netrition, and Marcella NYC are already using Finaloop.
