TLDR:
- As part of the Yahoo family of brands, TechCrunch, along with other sites and apps like Yahoo and AOL, uses cookies and similar technologies to provide services, authenticate users, and measure usage.
- If users accept all cookies, TechCrunch and their partners will display personalized ads and content, measure the effectiveness of personalized ads, and improve products and services.
- Users have the option to reject all cookies or customize privacy settings.
TechCrunch is a member of the Yahoo family of brands, which includes sites and apps like Yahoo and AOL. As part of their operation and provision of services, they use cookies and similar technologies to store and retrieve information from users’ devices. These cookies serve various purposes, including authentication, security measures, spam prevention, and measurement of site and app usage.
In addition to these primary functions, TechCrunch and their partners also use cookies and personal data for personalized advertising and content based on users’ interest profiles. By accepting all cookies, users agree to have their IP address, precise location, browsing history, and search data used for delivering tailored ads and content. Furthermore, the effectiveness of these personalized ads and content is measured, and ongoing improvements are made to TechCrunch’s products and services based on the collected data.
If users do not wish to have cookies and personal data used for these additional purposes, they have the option to reject all cookies. By rejecting all cookies, users can prevent personalized advertising and content based on their interest profiles. Alternatively, users can customize their privacy settings to have more control over the use of their personal data.
Regardless of the initial choice made, users can always change their preferences by clicking on the “Privacy & cookie settings” or “Privacy dashboard” links available on TechCrunch’s sites and apps. Detailed information about the use of personal data can be found in TechCrunch’s privacy policy and cookie policy.
Overall, TechCrunch, as part of the Yahoo family of brands, offers users the ability to manage their privacy settings and make informed choices about the use of cookies and personal data. This transparency ensures that users can have greater control over their online experience while using TechCrunch’s services.
For more information, visit the original article on TechCrunch’s website.
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