TLDR:
Elly Analytics, a martech startup based in Palo Alto, CA, raised $1M in seed funding from Altair Capital, PTV Ventures, and angel investors. The funding will be used to accelerate the development of their marketing analytics platform, which integrates data from all marketing channels and provides data-driven insights to optimize ad spend and increase revenue.
Article Summary:
Elly Analytics, a Palo Alto-based martech startup, has secured $1M in seed funding from Altair Capital and PTV Ventures, along with participation from angel investors. The company, led by CEO Seva Ustinov, plans to use the funds to further develop their marketing analytics platform. This platform integrates first-party data from various marketing channels, utilizes advanced attribution models to measure their impact accurately, and delivers insights through PowerBI dashboards.
With the insights provided by Elly Analytics, businesses can optimize and scale their advertising spending, ultimately leading to an increase in ad-driven revenue, gross profit, and a reduction in customer acquisition costs. The company’s target industries include subscriptions, healthcare, home services, loans, and other businesses with multi-touch sales cycles or long cohorts.
Elly Analytics aims to provide a comprehensive solution for businesses looking to maximize the effectiveness of their marketing strategies. By leveraging data-driven insights and advanced attribution models, the company hopes to help businesses across diverse industries achieve their growth and revenue goals.
