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Today: November 9, 2025
May 6, 2024
1 min read

Driving Innovation: Ben Marcus Shares Secrets to Disrupting Boeing


TLDR:

  • UP.Partners invests in transportation tech, focusing on making transportation cleaner, faster, and safer.
  • Ben Marcus believes Boeing is disruptable due to advancements in technology and demands for more fuel efficiency.

UP.Partners cofounder Ben Marcus took Fortune reporter Allie Garfinkle on an aerobatic plane ride and discussed the firm’s investment strategies in transportation tech. Marcus explained that investing in aviation is challenging due to regulations and high costs, so UP.Partners focuses on transportation technology companies that improve transportation methods on land, air, sea, and space. The firm also operates UP.Labs, an incubator that launches transportation tech startups to address industry challenges.

Despite the turbulence in the aviation sector, Marcus believes that Boeing is disruptable. He sees an opportunity for startups like JetZero to introduce innovative aircraft designs that offer better fuel efficiency and passenger experiences. JetZero’s focus on a blended wing design could potentially reduce fuel burn and emissions by up to 50% compared to traditional aircraft.

Marcus also emphasized the upcoming shift to electric planes, which could revolutionize the transportation industry. He discussed the significance of airplanes in connecting people and the potential for startups to drive major advancements in the sector. Overall, UP.Partners is optimistic about the future of transportation technology and the opportunities for innovation in the aviation industry.


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