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Today: December 14, 2025
June 16, 2024
1 min read

Caleb Williams Launches New Investment Firm with Clear Priorities


TLDR:

  • Caleb Williams launched an investment firm named 888 Midas
  • Williams seems to be prioritizing football first, as shown by his hire of trusted partners and advisors

Caleb Williams, the Chicago Bears rookie, has launched an investment firm called 888 Midas to handle his future investments in private equity, venture capital, and real estate. While making moves off the field, Williams is showing that football is still his top priority. He has emphasized the importance of setting up a business operation with established and trusted partners to avoid distractions in his career. Williams has hired a team of advisors, including Ross Walker and Lee Wolff, to manage his business ventures. His father, Carl, who has a background in commercial real estate, has also played a significant role in Caleb’s career. Williams’ focus on football is evident as he allowed his advisors to handle the investment company and announced his venture after mandatory minicamp. Despite concerns about his focus on branding, Williams is saying and doing all the right things as he prepares for his first NFL season. With a substantial amount of NIL money and endorsements, Williams is set to make a mark in Chicago both on and off the field.


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