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Today: January 8, 2026
June 13, 2024
1 min read

Caleb Williams: From Football Field to Investment Trailblazer


TLDR:

  • Chicago Bears rookie quarterback Caleb Williams, already wealthy from NIL money at USC, is launching an investment firm called 888 Midas.
  • Williams plans to target private equity, venture capital, and real estate deals through his firm.

Chicago Bears rookie quarterback Caleb Williams, who made millions in NIL money while at USC, will sign a significant contract with the Bears in the near future. He has launched an investment firm called 888 Midas, aiming to focus on private equity, venture capital, and real estate deals. Williams has always envisioned himself as both an athlete and businessman, and has surrounded himself with a strong team of advisors to lead his firm, including individuals with extensive experience in finance and real estate. Negotiations for his rookie deal are ongoing, with an expected worth of $38.4 million including a $24.8 million signing bonus, on top of the $10 million he earned in endorsements at USC.

Williams’ move to start an investment firm showcases his desire to be savvy off the field as well as on. With a strong financial foundation already in place, Williams is setting himself up for success both in his football career and in the world of business.


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