TLDR:
- Nikhil Kamath-backed Gruhas Collective led a funding round of Rs 9.25 crore for D2C apparel firm Bummer
- Fluid Ventures, an existing investor, also participated in the funding round
In a recent funding round, D2C apparel firm Bummer secured Rs 9.25 crore, led by Nikhil Kamath-backed Gruhas Collective Consumer Fund. This funding, which consisted entirely of primary investments, also saw participation from Fluid Ventures, an existing investor in Bummer. Prior to this, Bummer had raised Rs 5.5 crore in seed funding from Beenext Asia and other investors. The company specializes in men’s underwear and loungewear, aiming to disrupt the current market with innovative designs and quality products targeting the Gen-Z market. Bummer generates revenue primarily from its website, with plans to expand into offline stores and international markets like the Middle East and Singapore. The funding will be used to boost marketing efforts, expand distribution, and grow the team. Bummer aims to reach revenue milestones and break even within the next 12 months.
