TLDR:
- TechCrunch is part of the Yahoo family of brands along with Yahoo and AOL.
- When you use their sites and apps, they use cookies to provide their services, authenticate users, prevent abuse, and measure your use.
- If you accept cookies, they and their partners will also use your personal data to display personalized ads and content, measure ad effectiveness, and improve their products and services.
TechCrunch, along with Yahoo and AOL, is part of the Yahoo family of brands. When you use their websites and applications, they use cookies to provide their services to you. These cookies, along with other similar technologies like web storage, allow the websites and apps to store and read information from your device.
The primary purposes of these cookies are to authenticate users, apply security measures, prevent spam and abuse, and measure your use of the sites and apps. This helps them optimize their services and provide a better user experience.
If you choose to accept all cookies, TechCrunch and its partners, including 243 who are part of the IAB Transparency & Consent Framework, will also use cookies and your personal data for additional purposes:
- Display personalized ads and content based on interest profiles: By analyzing your browsing and search data, TechCrunch and its partners can tailor ads and content specifically to your interests. This enhances the relevance of the ads you see and improves your overall experience.
- Measure the effectiveness of personalized ads and content: By tracking your interactions with personalized ads and content, TechCrunch and its partners can assess their effectiveness and make data-driven improvements.
- Develop and improve products and services: The data collected through cookies and your personal information also helps TechCrunch and its partners enhance their offerings, identify areas for improvement, and deliver better products and services to their users.
If you do not want TechCrunch and its partners to use cookies and personal data for these additional purposes, you have the option to reject all cookies. This means that personalized ads and content will not be displayed, and the effectiveness of such ads will not be measured. Furthermore, their ability to develop and improve products and services may be impaired.
If you would like to customize your cookie preferences, you can click on the “Manage privacy settings” option. This gives you the flexibility to choose which purposes you consent to and which you reject.
Overall, by using their sites and apps, TechCrunch and its partners collect and utilize cookies and personal data to provide their services, deliver personalized experiences, measure ad effectiveness, and improve their offerings. You have the power to control your privacy settings and choose the level of personalization you desire.
To learn more about how TechCrunch uses your data, you can review their privacy policy and cookie policy. You can also change your choices at any time by accessing the “Privacy & cookie settings” or “Privacy dashboard” links on their sites and apps.
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