TLDR:
– AppDirect, a B2B subscription commerce platform, has secured an additional $100 million investment from CDPQ.
– The investment will support technology advisors through the AppDirect Capital Invest program, providing flexible capital for business transformation and growth.
AppDirect, a provider of a B2B subscription commerce platform, has raised an additional $100 million investment from CDPQ. This new investment will support technology advisors through the AppDirect Capital Invest program, allowing them to access flexible capital to transform and scale their business. This investment builds upon the initial $80 million financing from CDPQ in 2021, bringing the total program funding to $180 million.
AppDirect’s B2B subscription commerce platform brings together technology providers, advisors, and businesses, simplifying the way they buy, sell, and manage technology. With over 1,000 providers, 10,000 advisors, and 5 million subscribers, AppDirect’s ecosystem of subscription marketplaces empowers growth and innovation.
CDPQ’s investment in AppDirect further solidifies the partnership between the two companies and demonstrates their commitment to supporting the growth and transformation of AppDirect’s channel partners and technology advisors. This funding will enable technology advisors to access the necessary capital to drive their business forward, fostering innovation and scalability.
Overall, this investment from CDPQ highlights the confidence and support in AppDirect’s subscription commerce platform and its ability to provide valuable solutions for technology providers and advisors. With the additional funding, AppDirect can continue to expand its offerings and support the growth of its ecosystem, ultimately driving success for its customers.
