TLDR:
– Annabella, a breast pump provider based in Kfar Saba, Israel, has raised $8.5 million in seed funding.
– The funding round was led by Shark Tank’s Yasmin Lukatz along with other investors, and included a crowdfunding raise of over $3 million.
Annabella plans to use the funds to accelerate product development, expand into the United States market, and make breast pumping more accessible through partnerships with insurance providers.
Led by Masha Waldberg, Annabella initially launched with a FDA-cleared, patented breast pump that focuses on efficiency and comfort. Since its launch in February 2023, the company has sold over 4,000 breast pumps through retail stores in Israel.
Key Points:
1. Annabella, a breast pump provider based in Kfar Saba, Israel, has raised $8.5 million in seed funding. The funding round was led by Shark Tank’s Yasmin Lukatz along with other investors, and included a crowdfunding raise of over $3 million.
2. Annabella plans to use the funds to accelerate product development, expand into the United States market, and make breast pumping more accessible through partnerships with insurance providers.
3. Led by Masha Waldberg, Annabella initially launched with a FDA-cleared, patented breast pump that focuses on efficiency and comfort. Since its launch in February 2023, the company has sold over 4,000 breast pumps through retail stores in Israel.
Overall, the key elements of this article highlight Annabella’s successful seed funding round and its plans for expansion in the United States market. The company’s focus on making breast pumping more accessible through partnerships with insurance providers is also emphasized, showing an understanding of the barriers many new mothers face when it comes to breastfeeding and pumping. With its innovative and efficient breast pump design, Annabella has gained traction in the market, as evidenced by the over 4,000 units sold in Israel since its launch. The seed funding received, along with the crowdfunding raise, will allow the company to further develop its product and reach a broader customer base.
