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Today: December 21, 2025
April 14, 2024
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13 Top Investors Backing Women Athletes in Sports’ Future Success


TLDR:

  • Women’s sports are on the rise, with increased viewership and interest.
  • Hedge fund billionaires like Marc Lasry are seeing this as a lucrative investment opportunity.

This article highlights the top funders of women’s sports, showcasing individuals and firms who are investing in this growing sector. Notable figures include:

  • Marc Lasry, who has launched the Avenue Sports Fund to focus on potential investments in women’s sports.
  • Tom Brady, who purchased a minority stake in the WNBA Las Vegas Aces, a team with a growing valuation.
  • CVC Capital Partners, which acquired a 20% stake in the Women’s Tennis Association to grow revenue opportunities.
  • Mat Ishbia, majority owner of the NBA Phoenix Suns and WNBA Phoenix Mercury, showcasing a record purchase of $4 billion.
  • Michele Kang, who bought multiple soccer teams and stated that owning multiple clubs is essential in women’s sports for necessary investments.
  • Billie Jean King, who purchased the Premier Hockey Federation, leading to the launch of the Professional Women’s Hockey League with record viewership.
  • And more…

These investors are positioning themselves to benefit from the increasing popularity and revenue potential of women’s sports, with predictions of breaking $1 billion in revenue this year. The article showcases their strategies and investments in various sports leagues and teams, highlighting the financial opportunities in this sector.


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