TLDR:
- Yahoo is part of the Yahoo family of brands, including AOL and Yahoo Advertising.
- When using Yahoo sites and applications, cookies are used for various purposes, including providing services, authentication, security measures, and measuring usage.
The article discusses how Yahoo, as part of the Yahoo family of brands, uses cookies on its sites and applications. Cookies, along with similar technologies like web storage, allow website and app operators to store and access information from users’ devices. These cookies are used to provide services, authenticate users, implement security measures, prevent spam and abuse, and measure user behavior on the sites and applications.
By clicking “Accept all,” users consent to Yahoo and its partners, including 237 members of the IAB Europe Transparency and Consent Framework, storing and/or using information on a device through cookies. This allows for the serving of personalized advertising and content, as well as the collection of precise geolocation data and other personal information like IP addresses and browsing data for advertising, content measurement, audience research, and service development purposes.
However, users have the option to click “Reject all” if they do not want Yahoo and its partners to use cookies and personal data for these additional purposes. They can also click “Manage privacy settings” to customize their choices. Users can modify their preferences at any time by clicking on the “Privacy and cookie settings” or “Privacy dashboard” links on Yahoo sites and apps. The article encourages users to review Yahoo’s Privacy Policy and Cookie Policy to understand how their personal data is used.
Accept all Reject all Manage privacy settings Go to end
