TLDR:
- Yahoo is part of the Yahoo family of brands, including AOL and Yahoo Advertising.
- They use cookies to provide sites and applications, authenticate users, apply security measures, prevent spam and abuse, and measure usage.
In the digital landscape, Yahoo is a prominent player within the Yahoo family of brands, which includes AOL and Yahoo Advertising. When users interact with their sites and applications, Yahoo utilizes cookies to enhance the user experience. These cookies, along with similar technologies like web storage, allow website and application operators to store and retrieve information from users’ devices.
Yahoo’s use of cookies serves several purposes, including providing access to their sites and applications, authenticating users, implementing security measures, and preventing spam and abuse. Additionally, these cookies help measure user engagement and interaction with Yahoo’s digital assets.
By clicking “Accept All,” users consent to Yahoo and its partners, including those within the IAB Europe Transparency and Consent Framework, storing and using information on devices. This includes the use of cookies to deliver personalized advertising and content, measure the effectiveness of ads and content, analyze audiences, and develop services.
If users prefer not to have their data used for these additional purposes, they can click “Reject All.” For those who want to customize their choices, clicking “Manage Privacy Settings” allows for personalized adjustments. Users can also modify their choices at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on Yahoo’s sites and applications.
Yahoo encourages users to review their Personal Data Policy and Cookie Policy to gain a better understanding of how their personal information is used. The options to Accept All, Reject All, or Manage Privacy Settings provide users with control over their data preferences while engaging with Yahoo’s digital platforms.
